About Us
About Whiter Image | A Teeth Whitening Industry Leader
Whiter Image is proud to be a leader in the teeth whitening industry and we recognize the importance of offering advanced teeth whitening products with only the finest in quality and innovation in mind.
Our proprietary technologies and delivery systems place a premium on customer results, comfort and safety with CE, ISO 9001 and ISO 13485 quality standards. Our products offer a unique, easy-to-use and effective whitening experience that’s sure to impress. A foundation of our line is the unique hydrogen peroxide and carbamide peroxide gel blend in our products that delivers rapid results but is designed to be safe for sensitive teeth.
Our focus and determination is to provide superior teeth whitening and beauty results to our customers one beautiful smile at a time!
Meet the Team
Keith Rodbell
Founding Partner
Mr. Rodbell is primarily responsible for developing, managing and implementing the company’s strategic initiatives and investor relation. Mr. Rodbell brings to Whiter Image over 28 years of marketing and sales and operational leadership experience, and has previously owned two successful corporate service companies.
Throughout his career, Mr. Rodbell has focused on the growth of corporate revenues, as demonstrated by the success of his previous ventures. Mr. Rodbell co-founded Whiter Image, and has been involved in all aspects of the strategic direction and management of the organization to date. His primary role has been to develop the sales and marketing team and establish strategic relationships with-in the industry. He also co-founded elementals health & wellness systems with over 350 locations in the medical and wellness markets.
Mr. Rodbell is actively involved in the Atlanta community and has served on numerous Charity and organizational boards including The Wellness Community, the Atlanta Jewish Federation, Atlanta Chamber of Commerce, Atlanta Arts Festival, and Shepard Spinal Center, IDRC, CORNET, IFMA, IFMA, and BOMA.
Brad Stevens
Founding Partner
Mr. Stevens is primarily responsible for developing, managing and implementing the company’s financial and operational initiatives. Mr. Stevens co-founded Whiter Image and brings years of proven success in these areas and has been an essential partner in effectively advancing the relationships with the company’s strategic marketing and business development partners. Mr. Stevens’ key financial and management leadership has helped formulate corporate policy to direct the day to day and long-term operations necessary to successfully launch Whiter Image across the country.
Mr. Stevens attended Harvard University and graduated Magna Cum Laude from the The Wharton School at the University of Pennsylvania with degrees in Finance and Marketing. He also co-founded several other successful companies including elementals health & wellness systems with over 350 locations in the medical and wellness markets and Physician Rx Assistance specializing in helping low-income patients qualify for more affordable healthcare options with over 3,000 patients nationwide who have saved more than $2,000,000 through his services.
Chris Morrison
Marketing Director
Christopher Morrison comes to Whiter Image Dental with significant experience in Strategic Marketing and Analysis. Mr. Morrison is a graduate of the University of Miami, School of Business and attained his MBA from Nova Southeastern University.
Chris has a keen eye for the detail and elements necessary for winning marketing campaigns.
Mr. Morrison has had extensive experience with producing highly successful marketing campaigns for AT&T. He has also produced significant results for campaigns geared towards clients of Las Vegas Sands’ US based properties, and has worked with brand partners, including the NBA, Lamborghini and the Denver Nuggets basketball team.
Leanne Heintz
Director of Sales
Leanne comes to Whiter Image as a business professional with experience managing teams from 6 people to 120 people. She has expertise in marketing for small businesses as well as leading and developing sales teams. She has led from a district perspective but also in a one business, multi-profit center concepts. As a business coach, she has worked in a number of industries including medical, health, advertising and non-profit.
Leanne takes pride in being able to manage a positive, high performing team and has worked hard to develop the skills to ensure this happens. She is determined and has a great attitude. Leanne knows what it takes for our customers to be successful and we are excited to have her on the team!
